In the Netherlands …

WILLEMSTAD – October 26, 2018 – The Coolest Street in Holland campaign, organized in the Netherlands by the Curaçao Tourist Board (CTB), recently came to an end. During the summer season, the Dutch public was asked to make a short video explaining why their street is the “coolest street” in the Netherlands. After the top-10 submissions were chosen by public vote, the CTB made the final decision, and the winning street was completely transformed into a Curaçao-themed avenue on National Neighborhood Day.

Yarah, who lives at De Kersenakker in the province of Utrecht in the Netherlands, managed to make her submission stand out from among all others, becoming the winner of the Coolest Street in Holland campaign. The celebration was truly special. Yarah remarks that she could hardly recognize her street. “There was something for all ages. In the end, we were there to celebrate together with all our neighbors, “Curaçao style.” That’s exactly what makes us “the Coolest Street in Holland.”

Curaçaoan Chef Justin Niessen provided everybody with the delightful “krioyo” (creole) Curaçao cuisine, including a Curaçao-style BBQ. The brass band K-RIBE got the neighbors on their feet to dance and celebrate their new title as the “Coolest Street in Holland.” At the “street party,” the CTB raffled off a 9-day trip to Curaçao for 4, with stay at the Santa Barbara Beach & Golf Resort Curaçao, which ended up going to the Vennooij family. The CTB can certainly look back at a successful promotional campaign in the Netherlands.